Samsung's Peter Weedfald analyzes Web advertising
By Collin Keefe
Following the overwhelming collapse of virtually thousands of dot.com dreams, the Web has had to contend with a bum rap. All the get-rich schemes and all out firestorms that failed to deliver the promised fortunes of the new economy left many scorned, and by some accounts, put the entire planet in its current economic conundrum. It's really no great surprise that the vast majority of businesses that did survive the dot.com crash-and-burn have now turned their backs on the Web. Nonetheless, the Web, believe it or not, does have its good points. Samsung Electronics' Vice President of Strategic Marketing, Peter Weedfald, believes there's still hope for business on the Web. But before a business can capitalize on what the Web can provide, it first has to determine its level of "e-relevancy."