Mitsubishi Banks on 3D, Laser and Better TV Sound
Mitsubishi announced at last week’s New York City-held CEA Line Shows that it would field a total of eight 3D-ready HDTVs – including what it termed the largest mass-produced 3D television, the 82-inch DLP Model WD-82737.
The company also conducted ongoing demos of its newly rebranded and improved Unisen series of LCD TVs with built-in Integrated Sound Projector (iSP) technology that uses a beam-steering configuration to produce 5.1-channel sound. And it is planning to add 67- and 75-inch screen sizes in its second-generation LaserVue laser TV series, while currently shipping the 65-inch model already introduced.
Mitsubishi is at full bore in helping dealers promote its products, according to David Naranjo, director of product development. A 53-foot Mitsubishi Mobile Showroom making the rounds across the country carries 3D TVs and a 3D logo wrapping, and a 3D retail fixture merchandising kit is being deployed to several hundred retail locations, he added. The retail fixture, said Frank DeMartin, vice president of marketing, will include a PC server, four pairs of 3D glasses and a retail stand, with a button that consumers hit to view a 3D demo.