Mitsubishi Broadens 3D, 3D-Ready Lines
Mitsubishi Digital Electronics America is covering numerous fronts in the war for 3D brand dominance in the second half, broadening the market territory it has already staked out in big screens. The company is promoting models in its 3D DLP and LaserVue categories, and is emphasizing the sound-performance aspects of its Unisen LED LCD TV lines.
Since the company views 3D as an immersive experience that can only be effective on a large-screen landscape, “60-inch will be our smallest 3D screen,” said Mitsubishi vice president of marketing Frank DeMartin during a New York City combination product unveiling and demonstration of the company’s TV models.
At the event was Mitsubishi’s 75-inch LaserVue 3D TV; that represents a new large-screen size for that technology. The company also showed a $99 3D adapter that will upconvert any Mitsubishi 3D-ready TV sold since 2007. The adapter and emitter will also be bundled beginning next month in a $399 starter kit that includes two pairs of glasses and a Disney Blu-ray 3D showcase disk.