“Installers tell us these are great for areas where you can’t run wires; for consumers who really value the look of the room,” he said. “They also tell us that for every home theater they sell, they can sell one, two or three of these sets for secondary rooms or vacation homes.”
In the face of dwindling consumer confidence, a down economy and an onslaught of third-tier manufacturers, DeMartin said retailers can position the new line as a value-added product that produces quality sound without the need for additional components.
“Most people that purchase a new TV plan to keep it for a long time,” he said. “Consumers know that with a brand like Mitsubishi, they’ll be able to receive service for years to come. They know we’ll stand behind the product.”