Mobile Commerce Creates More Dealer Opportunities
Looking ahead, research suggests positive prospects for mobile commerce.
Two-thirds of mobile device owners indicate they intend make mobile purchases over the next 12 months. One-third (34%) of those intending to use their mobile devices for online shopping in the next year expect to buy consumer electronics. Here is clear signal for dealers to be prepared for mobile shoppers browsing the aisles.
As we’ve seen with mobile devices themselves, what at first appeals to early adopters can quickly become mainstream. As more consumers embrace tablets and smartphones, it is likely that more experimentation with mobile commerce will occur.