Mobile Commerce Creates More Dealer Opportunities
Not too long ago online shopping was a novel concept, equal parts liberating and intimidating. Financial transactions done electronically? From mail-order catalogs to one-click purchases, we have witnessed the evolution of an entirely new way to shop.
Naturally, innovation ensures that this process continues to develop. CEA’s new study Mobile Commerce: Reinventing the Way Consumers Shop provides an opportunity for better understanding consumer behavior and motivations as they relate to mobile commerce.
We already know the modern consumer prefers devices that are mobile and connected, which means people can access the Internet anytime, anywhere. And when it comes to shopping, CEA market research clearly shows consumers consistently list price and convenience as primary purchase motivators. Mobile commerce provides a sweet spot for the savvy shopper who wants to be fully informed and incentivized by ads, coupons and competitive pricing.