The Next Big Thing in Consumer Electronics
At the 2013 International CES, it was impossible to ignore the plethora of smartphone cases. Established brands, as well as smaller start-ups, were flaunting a variety of colorful, eye-catching options. This is another reflection of companies finding—or creating—opportunity in what is considered a crowded marketplace. It also bodes well for the accessories category, which recent forecasts have revealed to be a sector ripe with potential. The PC accessory market in particular, buoyed by the proliferation of tablets, is likely to remain a big story here.
What will the big product be at next year’s CES? What is the next big thing in CE? These two questions, which CEA analysts are asked most frequently, end up being inextricably connected. Without a doubt, the last two years have illustrated that many of these answers are readily available. Ascertain categories collapse and others conquer, the market opportunity rests with those that are able to make great things even better.
The evolving story of quality audio is instructive as both a learning moment and an avenue of exploration. As size of mobile connected devices and the digital files they deliver continue to shrink, consumers will increasingly crave ways to enhance what they hear and watch. The process of improving sound and picture is a byproduct of these flourishing industry segments. Indeed, the strides our audio sector has taken illustrate an ideal balance between innovation and a dynamic free market.