The Benefits of Omni-Channel E-Commerce
By providing the opportunity to locate an authorized retailer directly through a manufacturer's website, consumers who shop online can find the closest authorized retailer quickly and conveniently from their desktop, tablet or smartphone. Consumers can then connect directly by phone or email with an authorized local retailer to ask questions, transact a sale for same day in-store pickup or even schedule an appointment for a product demo.
While this location-based Omni-Channel Commerce retail program benefits consumers in many ways by offering convenience, local purchasing and in-store pickup options, local retailers also benefit in many ways. One is by working with branded manufacturers to set up a "Buy On-Line Product-to-Product" direct link. By doing so, local mobile electronics and specialty accessory retailers can be given their own store presentation through the manufacturer's' shopping website. This promotion through a manufacturer's website ultimately benefits local retailers by driving more website traffic, as well as driving sales, both in-store and online. Local retailers who set up a "Buy On-Line Product-to-Product" direct link from their manufacturing partner's shopping website also take advantage of any promotional work on behalf of manufacturers, such as digital advertising, social media, paid search marketing and other national promotional investments.
Branded manufacturers, like Cobra Electronics, make it simple for local authorized retailers to become a part of their omni-channel store network and location based e-commerce programs. Authorized retailers who wish to join can do so by contacting manufacturers' sales departments directly, or oftentimes by filling out an Authorized Electronics Retailer Application on the manufacturer's website.