Strength In Numbers
Joining a buying group to improve a dealer’s competitive edge against big-box retailers is nothing new. But it is a relatively new strategy that’s gaining popularity for mobile electronics (ME) retailers.
The model for buying groups serving CE retailers never quite worked for ME dealers. After all, there are vehicle-specific specialty lines, distributors that stock a variety of products and manufacturer reps pounding the pavement and pitching just about every product line under the sun to every dealer with a storefront.
One of the biggest problems, according to industry players, is that it was difficult for buying groups to provide the deep set of services mobile dealers need. The mobile electronics industry depends on a variety of services after the sale. Most mobile electronics retailers are not really interested in a typical buying group because attaining the absolute lowest price on a product for so many different types of vehicles requires many disparate solutions.