Mobile Electronics Roundtable
CC: How is access to the in-vehicle network and data bus and non-standard dashboard size affecting our industry?
PL: I think it is getting increasingly difficult to incorporate a head unit into some of these newer vehicles, whether that's because the data bus they use is proprietary, or [because] data buses almost preclude a head unit being installed because there are other features in it besides audio being run through the head units, and then the dashboard configurations. Some of the newer vehicles have a slot for CDs, but the controls are somewhere else on the dash, and the display is somewhere else on the dash, so it would be virtually impossible to put in a standard radio, as we know it, today. So it will negatively affect sales of head units as we look down the road.
CC: In a recent statement from the MERA Knowledgefest, SoundGate's Rob Putman said that retailers needed to rethink their business model as it relates to head units. What are your thoughts?