Building Quality Sound
A 2008 FJ Cruiser by Cartronics of Santa Rosa, Calif., took second place, and a 2007 Honda Element by The Specialists of Tucson, Ariz., took third.
“This Pioneer Sound Build-Off competition illustrates to our dealers the importance of sound quality to our business and consumer as music touches all of us emotionally,” Rougas said. “They’ll be able to take what they’ve learned from the competition and use this knowledge on the sales floor to deliver that ‘ultimate in-car experience’ for consumers.”
After the event, dealers relaxed with a dinner cruise provided by Pioneer, giving installers and retailers from different parts of the country an opportunity to share business strategies. There was also a casino night and product presentations.