The data is in, and it shouldn’t surprise you: consumers of all ages shop using mobile devices. In fact, online shopping ranks among the top uses for a mobile device across all age groups, right up there with “staying connected” and “entertainment activities.” Millennials, not surprisingly, lead the pack when it comes to perusing, purchasing and paying with mobile.
Given mobile’s omnipresence, consumer technology retailers must understand how and when consumers use their devices along the path to purchase for tech gear, and what roadblocks they encounter along the way. A recent study by the Consumer Technology Association (CTA), Path to Purchase Using Mobile Devices, looks closely at consumers’ mobile shopping habits and perceptions. Here are some key takeaways from the study:
Necessities such as upgrades or replacements for products the consumer already owns are the strongest drivers for technology purchases, according to CTA research. Here at Newegg, we see that play out quite predictably around software launches, where sales of essential hardware, such as video cards, spike in the early morning hours following a midnight launch of a new game title.