Shoppers today are more obsessed with their phones than ever before. According to a study from Statista, the average U.S. consumer spends over 2.5 hours on their mobile device daily. Whether that time is spent on social media, texting or browsing the web, mobile has completely transformed consumers’ expectations. Even as the popularity of mobile shopping continues to rise, U.S. retailers are struggling to keep up with consumers’ expectations for faster and easier shopping experiences when it comes to their mobile apps.
According to Worldpay’s Mobile Payment Journey report, which surveyed more than 16,000 smartphone users across 10 markets globally about their mobile shopping preferences, the U.S. is still behind the rest of the world in the mobile app revolution. Consider that 36 percent of U.S. consumers still prefer a mobile browser compared to an app.
To help drive mobile adoption and revenue, retailers should take a closer look at their current mobile presence to determine if it’s meeting shoppers’ evolving demands and security concerns.