Monday in CE: Apple to Halve iPhone X Production After Slow Holiday Sales
Apple has revealed today that its production target for the iPhone X will be cut in half, putting the flagship phone at a capacity of about 20 million.
This is in part to a few different factors, but the most prominent being slower-than-expected sales in key markets such as Europe, the U.S., and China. Those sales may stem from the introduction of a baselined $1,000 phone, but that is the price to pay when Samsung is your only OLED screen supplier.
Another reason is the production of the model faced a supply shortage due to delays in component delivery. With the inventory now starting to rise, Apple can slow down production.