We already saw how this weekend set all kinds of retail records—especially in the online space. So it should come as no surprise that many are predicting that today, Cyber Monday, will quickly become the single most successful day for internet retailers in North America.
After consumers dropped north of $5 billion online this weekend (on Thanksgiving and Black Friday combined), Cyber Monday is expected to pull somewhere in the neighborhood of $6.6 billion, according to Adobe Analytics, which would make it the highest grossing day for online shopping in U.S. history.
Consumers got up and moving early on Cyber Monday. A quick glance at the Shopify Cyber Monday dashboard (embedded below) showed that as of 9:25 a.m. East Coast time, consumers who were shopping on sites supported by the platform were spending roughly $225,000 per minute and placing around 2,700 orders per minute.
Those totals should absolutely continue to rise and will likely exceed the $1 million per minute that was reached on Black Friday.
Black Friday Store Visits
The FGRT US team visited 33 stores across 6 US markets between Thanksgiving evening and #BlackFriday this year. Check out the highlights of our store tours. https://t.co/0mkJvitVpR pic.twitter.com/jOaMheA9Qw
— FGRT (@FungRetailTech) November 27, 2017
The Fung Global Retail & Tech team visited 33 stores in six different U.S. markets on Thanksgiving and Black Friday this past weekend, including 18 specialty retail stores, seven department stores, six discount stores and two off-price stores. The firm reported below-average use of in-store tech, though stores did showcase effective traffic control methods. As for actual foot traffic totals, the firm said it was, overall, just “satisfactory.”