Monday in CE: Turns Out Amazon's $90M 'Blink' Acquisition is Actually a Huge Deal
Amazon's $90 million bet to acquire Blink home security is starting to show its true colors as the start-up camera maker begins to grow.
Original speculation plotted Blink's ultra-efficient cameras to be pivotal in the Amazon Key program, a way for couriers to place Amazon deliveries inside of a home. However, it appears that Blink is so good at being a security camera that Amazon might have purchased the parent company, Immedia Semiconductor, in attempts to make something much bigger than home security.
As it stands, Blink comes equipped with a chipset so energy-conscious that it can run two years on a pair of AA batteries. Paired with low manufacturing costs, this gives Amazon a lot of wiggle room with future plans not just for cameras but toward all their products. Think for a minute what Amazon could do with all-day running electronics. Cloud cameras and Echo speakers could become genuinely portable and efficient and make the $90 million investment seem very profitable.