The virtual reality struggles are a very real thing. While Oculus and other companies continue to slash prices, a new report suggests that HTC, maker of the Vive VR headset, is considering selling off its virtual reality division. Or, perhaps, it might sell the entire company.
According to a fresh report from Bloomberg, HTC is working with an adviser to possibly spin off the Vive VR arm. At the same time, HTC has been in talks with various companies, including Alphabet Inc.’s Google, to discuss a potential full sale of the company.
HTC was once one of the largest smartphone makers in the world—and was the first phone maker to produce an Android device—but has quickly lost market share as Apple and Samsung dominate the U.S. and global markets. The company has maintained strong figures in the middle- to low-end smartphone market, but that alone won’t allow a company to compete in today’s smartphone market. It’s lacked a true premium flagship device since the days of the Droid Incredible line.