Oh, the irony. Almost too much for us to handle on a Monday morning, but here we are.
As you’re probably aware, much of the hottest tech news that gets covered these days revolves around rumors and suspected details of upcoming product. That’s the case for any consumer tech brand that’s manufacturing new and exciting gadgets. And it’s even more so the case for a company like Apple. If a member of the media can somehow work their way into a major leak regarding an upcoming product—like, oh, say, the underlying code for a forthcoming software release that pulls the covers off of the company’s product roadmap for the next year or so—it’s going to generate a ton of buzz, and, of course, page views for that publication.
Leaks are gold for the media.