Monday in CE: Intel's Smart Glasses Venture is Light Years Ahead of Competition
People have been talking about the magical pair of smart glasses since they have been talking about flying cars. And while we aren't any closer to defying gravity, we are getting closer to the personal assistant small enough to fit right on your face.
Intel is reportedly wrapping up internal development on a pair of smart glasses, codenamed Vaunt, that will be ready for developer use sometime this year. Vaunt is exactly what everyone wants when they think about smart glasses. They are otherwise safe, they aren't a glorified smartphone, and they are certainly don't make you look like a jerk.
The Verge exclusively reported on Intel's newest product asking 'Why of all companies is Intel getting ahead of this?' and their response is simply because we can. The interview details that the glasses are a stark contrast to anything that has ever been on the market. Of course, smart glasses never hit full mainstream acceptance, especially with how short the Google Glass fell after all the hype it got (noting that they are ready for a second go at the tech.)
In a nutshell, the glasses use a small laser to broadcast low wavelength light directly into your eyes. It's non-obtrusive and safe according to Intel. The information is supposed to be vital, for the most part, to avoid the easy criticisms that people will walk into traffic trying to text with their eyeballs. Building on that, Intel made the information viewable only from certain lower angles as to not overwhelm the user with information. To get a full run-down, I invite you to read The Verge's excellent coverage.
For CE retailers, this is a positive sign that VR/AR glasses are quickly approaching the mainstream market. At CES, our editors saw a ton of AR glasses storm the market. It felt like a Dr. Seuess rhyme as we say one glass, two glass, red glass, blue glass. Keep an eye on the tech as nontraditional companies like Intel begin to enter the market.
Facebook's traffic is down 50 million hours per day
Facebook CEO Mark Zuckerberg has had a down statement about Facebook traffic, revealing that the 2.13 billion people reached per month are generating 50 million fewer hours per day.
Facebook has for a long time been the king of social media, but its slow decline is painting a bigger picture about, surprisingly, the CE industry. Facebook has been a way for advertisers to find their audience and build a branded message for their audience. Lower traffic means lower ROI.
Social media has also played a pivotal role in getting new tech in people's hands. The smartphone was absolutely driven by the need to take better pictures to, you guessed it, post on avenues like Facebook. In fact, Huawei has built an entire campaign around bringing the best aspects of social media to your phone. Or maybe, it's fairer to say that Facebook is an extension of 'correctly' advertising to millennials.
With that window shrinking, is it time to start thinking about how to talk to the most influential demographic?
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