Monster, AVAD Announce Partnership

Monster and AVAD announced Friday that they have established a strategic distribution partnership. Monster products are now available through all 21 AVAD locations in the U.S.

"Our alliance with AVAD is an idea whose time has definitely come," Head Monster Noel Lee said in a statement. "It will help us dramatically enhance our overall market management in the custom integration arena and increase profitability for our dealers. As the CE industry continues to evolve, new technologies and products emerge almost every day, many offering installers valuable ancillary sales opportunities."

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