Monster Cable, fresh off the success of its "Beats by Dr. Dre" headphones, has introduced a companion product- "Heartbeats," an earphones product endorsed by pop singer Lady Gaga.

By Stephen Silver

Monster Cable, fresh off the success of its "Beats by Dr. Dre" headphones, has introduced a companion product- "Heartbeats," an earphones product endorsed by pop singer Lady Gaga.

"In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion," Lady Gaga said in a statement released by Monster. "Heartbeats embody the trinity of my human-being, with one additional vow: that SOUND matters. Wear heartbeats, love each other, and celebrate the art and lifestyle of music.”

Gaga, along with Dr. Dre, record mogul Jimmy Iovine and Head Monster Noel Lee, introduced the product at the IFA event in Germany this week.

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