CEDIA Expo: Monster Aims to Drives Dealers Brands
Dave Rodgers, Elite's marketing manager, said the company has had strong retail sales and is now increasing its efforts to bolster sales on the custom installation side. He said one of Elite's main advantages is its ability to cost effectively produce and distribute its products to keep selling prices low.
"We make them and stock them in bulk, which makes it less expensive to manufacture," he said. "We then pass those savings onto the integrators and installers. In turn, the can mark them up or bundle them for additional sales and profits." DS