Monster Digital Takes SD & MicroSD Cards to Market
SDJ Technologies, which has licensed the Monster Digital brand name and trademark from Monster as an independent partner, has brought its first eight memory storage SKUs under that label to market.
The Vault Series of four full-size SD Memory Cards (8GB, 16GB, 32GB and 64GB – all Class 10) and the Bunker Series of four microSD Cards (4GB Class 4, 8GB Class 4, 8GB Class 10 and 16GB Class 10), which have just shipped, offer consumers what company president and COO Mike Ridling described as “high-performance and high-durability storage.” Six of the eight cards are rated Class 10 – the highest speed rating for SD Cards – and support the UHS-1 (Ultra High Speed) interface. They are waterproof, magnetic-proof, shock-proof and temperature-resistant up to 185 degrees Fahrenheit. The company will display these at the 2012 International CES, where it will have space within the Monster booth; it will also add a 32GB SKU in MicroSD and a 128GB SKU in SD to both lines there.
“Our goal is to leverage the Monster ‘premium’ brand among customers,” said Ridling. “There is a lot of consumer confusion at retail on brands, specifications, types and speeds of these products. We’re not targeting the lower-end card business, where there are over 400 brands in the 2GB and 4GB category at slow speeds and bargain prices. Our focus is on high-end high-capacity, high-speed SD cards.” Their pricing will be head to head with mid-to-high-end cards in the market, but they will carry more features than competitors, he said, adding that they will be priced around 15 to 20 percent higher than generically spec’ed products.