Monster has announced a deal with Yao Ming

By Stephen Silver

Weeks after announcing an endorsement deal with LeBron James, Monster has announced a deal with another basketball superstar, the Houston Rockets' Yao Ming. Yao, a native of China, will team with the company on a line of "Yao Monster" CE products, for distribution in China.

The line, the company said, will include everything from "headphones, lifestyle bags and performance glasses line, to home theater connectivity and power products."

"In developing the Yao Monster line, we went to great lengths to create products with strong appeal to China’s lifestyles and trends. We started our own company there using Chinese staff to be culturally connected to the market," Head Monster Noel Lee said in a statement.

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