Monster Hires Benson, Formerly of Best Buy
Monster announced Monday that it has hired industry veteran Tracy Benson as its new global vice president of marketing and web. Benson spent several years with Best Buy, where she led the company's U.S. Portable Business Unit.
“We are delighted to have someone of Tracy’s proven expertise and acumen in digital and traditional marketing join our Monster team," Head Monster Noel Lee said in a statement.
"Her demonstrated ability to lead key growth pillars using mobile and social lifestyle marketing, mobile commerce, CRM, and other digital marketing tools, will be invaluable to us as we continue to lead the way with innovation and creativity to offer consumers around the world products that will truly enhance their lives.”