Monster Kicks Off Its “Sound of Champions” Campaign with Roc Nation Sports
Monster, the world leader in personal audio and fitness headphones, will kick off its “Sound of Champions” campaign with a powerful promotional punch – partnering with Roc Nation Sports and the summer’s most anticipated boxing showdown, Andre Ward vs. Sergey Kovalev 2: “The Rematch” Powered by Monster at the Mandalay Bay Events Center in Las Vegas on June 17.
Monster’s “Sound of Champions” campaign, aptly named, is making a statement by choosing what will be a legacy championship event in boxing’s mecca, Las Vegas, alongside the fight card’s biggest stars. The campaign also features Super Bantamweight World Champion Guillermo “El Chacal” Rigondeaux and USBA Middleweight Champion Luis “Cuba” Arias, who are respectively set to defend their belts on June 17. In addition, Monster has come onboard as the presenting partner of Ward-Kovalev 2’s Fight Week, Powering its schedule of events.
The campaign is part of a new, continuing Monster “Sound of…” series, which will focus on how athletes use music as an inspirational tool during workouts, and how they look to Monster to provide the powerful sound they need to excel. Ward, Rigondeaux and Arias, who are all passionate and vocal proponents of Monster audio products, regularly train with Monster gear to get the powerful sound they need to achieve their best.