Monster Launches New Sales Program
Monster is ready to move on to the next level of its 12-year-old M4 sales program. M5, adding both new strategies and new categories, will be provided to Monster’s top 25 retailers. Monster plans to upgrade both sales training and accessories management with this launch, as well as incorporate Monster controllers and Monster THX speakers into the product mix. Says Head Monster Noel Lee, “For the next phase of the M5 sales program, we’re focusing on the quality versus quantity. This is an exciting new phase in Monster’s development.”
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