Monster Launches Youth Initiative
Monster has announced the launch of a Youth Empowerment Initiative for the new year. The effort includes partnerships with entertainer Nick Cannon and Segway inventor Dean Kamen, and includes both new products and scientific investments.
The company will create a line of products, "geared towards empowering young people," with Cannon's help, and will donate a portion of the proceeds to the TeenNick HALO Awards. Monster will also support FIRST, a robotics foundation founded by Kamen.
"As someone who has always been fascinated by technology, science, and music, I have seen firsthand how a passion for these subjects can lead to a rich and meaningful life," Head Monster Noel Lee said in a statement. "Most importantly, I learned to understand how the proper support and encouragement could lead to empowerment and self-confidence, no matter what career you choose to pursue later in life."