Monster Reinforces Commitment to Custom Install Specialists
Monster Cable is never short on announcements. The company certainly did not disappoint at CEA Line Shows in New York City on June 22. First, Head Monster, Noel Lee, reinforced the company's commitment to the custom integration channel with a partnership with the Home Entertainment Source buying group, which will officially kick off at CEDIA EXPO 2011 with a wide range of exciting planned activities during the convention.
As an HES Primary Accessories Provider, Monster will work with the buying group and its members to ensure that all Monster products, including connectivity solutions, power conditioning products, flatscreen TV mounts, headphones, mobile accessories and more, are merchandised and promoted for maximum sales, helping all HES retailer members take full advantage of the rapidly evolving CE space to grow their businesses. Notably, Monster is creating a specially customized version of its acclaimed M5 training program, specifically designed for HES retailer members.
Also emphasizing its focus on the CI specialist, Lee announced the "Power of Four" strategy for HDMI, a partnership between Monster, D-Tools, Lutron and SpeakerCraft, where the companies will host sessions for the independent retailers to generate ideas for growing business and generally "stir up the pot."