Monster Teams Up with ROK Mobile

During Monster's press conference at CE Week in New York last month, Head Monster Noel Lee- on the heels of the acquisition of the company's former partner Beats Electronics by Apple- talked about how important it is for headphone manufacturers to form partnerships with streaming services:

Now, Monster has.

ROK Mobile, launched earlier this month, describes itself as "the world's first integrated streaming music and mobile service platform," and it announced Monday that it has named Monster its exclusive headphone partner. In addition, a special Monster app will be developed to work with ROK Mobile.