Dr. Dre Goes From Death Row to Monster Cable
LAS VEGAS- At a standing room only press conference at CES, two giants of the music industry convened with Head Monster Noel Lee and his son Kevin to unveil a collaboration of sonic proportions.
The new “Beats by Dr. Dre” high-performance headphones were conceived by rap legend Dr. Dre and mutually designed, with innovative engineering by Monster. The headphones feature both a unique and futuristic style as well as newly developed sonic technologies for state-of-the-art-performance.
Commented Interscope’s top executive Jimmy Iovine, “Dre and I have been developing these headphones for a while and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level that Dre expects.”