Monster Aims to Drive Brands
At its CEDIA Expo press conference Thursday morning, Monster touted many of its recent accomplishments while announcing some new initiatives, including some super-fast new HDMI cables and a new training program for installers called "Just What the Doctor Ordered."
The new program, introduced at the press conference by Head Monster Noel Lee and the company's new product area manager, Bill Schripsema, will train installers and integrators on how to best integrate Monster products into their installations, whether through "mixes of product racks or branding on the outside of the van," Schripsema said.
The program is up and running now, and the training will take place in a variety of forms. And while there is no minimum dollar amount for orders, Schripsema said the company will be "more accommodating on large orders than small."