Monster Unveils Youth-Oriented Products, Initiatives at CE Week Press Conference
Monster announced a wide variety of new products and business ventures, many of them aimed at young consumers, in a press conference conducted by Head Monster Noel Lee on Wednesday, June 24, during CE Week in New York City.
Lee began his presentation by discussing his perception that the electronics industry needs to get better at telling its story to consumers.
“Each product has a story,” Lee said. “Each company has a story. Let's tell the story. … That's what consumers love and that's what we're missing in electronics.”