Monsterize The Industry!

After 25 Years Monster Cable Re-Injects Romance into A/V Sales

By Ron Goldberg

It's no secret that Monster Cable deserves credit for basically inventing an entire product category. Most of today's consumers can't remember the days when they'd have to buy a spool of zip cord along with their speakers, or when it was the manufacturer's responsibility to supply all the interconnects for a new receiver. Now in its silver anniversary year of business, the company intends to take its mantra of brand value and dedicated sales training and extend it to the next level, which in the mind of Head Monster Noel Lee, encompasses nothing less than the audio industry itself.