The Social Network: Exploring New Markets in Retail
Everyone wants to create exciting and profitable marketing campaigns. The trick, of course, is how to do it. The easiest way to start is to research the industry you want to enter or expand your presence in. Remember, this isn’t a game of hit and run. Your marketing strategy and execution must be immersive. You need to eat, sleep and breathe like your demographic in order to understand their buying habits.
This approach becomes more important to vendors as they try to expand sales beyond their core markets. Consumer electronics are now such a huge part of individuals’ everyday lives that vendors are leaving money on the table if they don’t attempt to reach new markets where it makes sense.
I always talk about getting on your Facebook and Twitter page to ask for feedback from your followers. You can do the same thing if you want to expand into another area. Ask your fans if they could use your product while they’re skiing, hiking, going to class, etc. You may find that the thought hadn’t even crossed their minds. Use your loyal followers to help you formulate positive goals for your marketing campaign. If they are following you, they are invested in you in some way and probably want you to succeed.