More Consumers Use Smartphones as Cameras
Digital cameras remain an integral component of America's consumer electronic basket, with household penetration at about 84 percent. But today's consumers have many options for capturing digital images, such as tablets, MP3 players, camcorders and smartphones.
CEA market research finds these newer devices are revolutionizing digital photography for a host of reasons, including more options for sharing and editing. Smartphones, in particular, will only gain popularity; their household penetration is about 55 percent, up from 39 percent in 2011.That might lead the market to think digital camera sales are experiencing pressures from smartphones. They are, but the adoption of new devices helps to create opportunities for the digital imaging industry, in part by generating new interest in dedicated digital cameras, including high-end DSLRs.
CEA's recent consumer research study, "The Changing Landscape of Digital Photography," finds that while more consumers are using their smartphones to capture images, they are not abandoning their digital cameras.