How To Turn a Luxury Into a Necessity
Luxury: An item that is desirable but not essential. An activity that gives great pleasure.
You will close the sale when you can convince the customer to believe they can’t live without a product or that they’re better off buying the product or service from you instead of your competition.
Even if you are selling a product that is a necessity of life, you can use the technique of ‘A luxury once had becomes a necessity’ by making your service the luxury the customer cannot live without.