When Less Is More
More questions means less time showing products that don’t meet the buyer’s needs. You’ll waste less of your customer’s limited time and more easily demonstrate appropriate products. You’ll close more sales. You’ll have happier customers. They’ll come back again and again. They’ll send their friends in to buy from you.
All of that from doing less selling and letting the customer do more buying. It follows a simple formula: More questions + Less hard selling = More sales.