More Than Just Paper
Inkjet photo paper manufacturers prep for this holiday season with new offerings. Consumers will see more kinds of inkjet photo media sold for less in 2001, upon other trends coming.
According to Priscilla Smith, product marketing manager, imaging and consumer electronics, Compaq, more kinds of inkjet photo paper will become more available and will cost less. "We can expect a 10 to 33 percent decrease in price from six months to a year," she noted. An impending price decrease, she explained, is driven in part by technology: manufacturers can now produce wider, thinner paper, use less resources, and, therefore, the paper will sell for less at retail.
"Also," said Smith, "more people are getting into the market, and not just photo enthusiasts, but your mom and my mom. As a result, price sensitivity goes up—people are looking for a good deal."