More Than Just Paper

Since inkjet photo paper is designed to work with inkjet printers only and can bleed if not used properly, it is important that consumers pay attention to the manufacturer's application recommendations that are found on the packaging.

"Packaging should be simple, straightforward and catch the customer's eye," summed up Compaq's Smith.

Kodak also showed attention to ease-of-use of its paper product by redesigning its packaging last summer, making it easier to understand the different types and surfaces of paper.