NRF: More Than a Quarter of Super Bowl Watchers Are There For Commercials
While more Americans plan to watch this year's Super Bowl than last year's, fewer plan to purchase new electronics. And more than a quarter are there for the commercials than the game itself.
The National Retail Federation released its survey, in association with BIG research and its Retail Advertising and Marketing Association division, less than a week before the Arizona Cardinals and Pittsburgh Steelers kick off the Super Bowl in Tampa.
The survey found that less than 3 percent of viewers plan to buy a new TV just for the game, while 26.9 percent feel that commercials are the most important part of the big game (46.1 percent named the game itself.)