More Training Leads to More Sales
Dealer sales materials are also regularly reviewed with an eye to tailoring them in look and feel to different segments within the specialty channel, she said. For dealers without showrooms whose presentations occur in clients’ homes, emphasis is placed on arming them with digital assets and recommendations about putting together portable demo kits of key Sonos SKUs.
URC’s Mission:Control training program, which focuses on the Total Control portfolio, has garnered kudos from dealers for its breadth and depth. Cat Toomey, director of marketing, says the company invested more last year in training than ever. “It has had such an impact on our business that this year, we will train more days than there are business days in the year,” she said, adding that training programs also open up much-needed lines of communications between the dealer and vendor.
“It fosters that relationship and that mutually beneficial partnership,” she said. “It’s really beyond training, and it can go on for years.”