Most consumers find it easy to work with Apple's products. It's taking CE retailers a bit longer.
George Manlove, CEO of Vann's and a former Apple employee, summed up the feelings of many specialty retailers by saying, "I love the products but, as a business owner, it's very difficult." Manlove is far from alone. As more traditional and specialty CE retailers bring on Apple's products, they find themselves facing many issues that will define their businesses for the next few years:
• How to make money from the lines when the margins for Apple's products range 8% to 12%