Don’t Lose The Accessory Sale
A well-honed plan will help you improve the accessory attachment rate in your company.
First, management must make a commitment to selling accessories. You will need adequate inventory and a way to track sales by brand, type and associate. You may need to re-design part of your showroom to better display new products. Establish a goal and communicate the plan throughout the company.
Second, develop a merchandise plan for accessories just like you would for any other product category. Make sure you can offer your customers a good-better-best selection. Customers who may not be willing to invest in HDMI cabling should be shown component video alternatives.