How To Turn Your Value Into Cash
Frustrated sales clerk: “I am unable to sell our products because our prices are higher than the competition.”
Successful Sales Professional: “Stop selling products and start selling value!”
Unless you have a completely unique product to sell, chances are you are selling the same products as your competition. Okay, your product may be made better, last longer and do a better job for the customer, but chances are it’s still pretty much the same product to the. Most customers think a hammer is a hammer, no matter how much better one is constructed than the other.