Move Over Google, Amazon Grabs 55 Percent of Consumers' First Product Search
While the verb "Amazoning" isn't quite as charming as "Googling," there seems to be something very appealing about using the retail behemoths search engine first.
With predicted growths of 13.6%, holiday 2016 and more importantly Black Friday are retailers biggest chance to get back into the black. However, Amazon has managed to grow their internet presence by 11%, making them the first place that 55% of consumers look when initially seeking out a product. This grabs a significant share of the critical organic search and SEO avenues consumers have historically taken, and retailers typically invest in to generate online traffic.
The second-annual "State of Amazon" study surveyed 2,000 U.S. consumers finding that traditional search engines were down to just 28% and retailers slumped around 16%.