Adding New Life To Refrigerator Row
Lining up accessories refrigerator row-style worked for a lot of years. But 2008 isn’t one of them, said Peter Foerst, a salesman with over a decade of experience. Foerst works the show floor each day at Mrs. G TV and Appliance, a robust independent retailer located on Rt. 1 in New Jersey, close to the affluent Princeton market. He’s adept at charming both deep and shallow-pocketed customers. But the higher the price point of a particular product, he said, the easier it is for his charms to fall flat.
“You can talk ‘til you’re blue in the face about a $15,000 refrigerator with no results,” Foerst said. “But if someone sees it in beautiful cabinetry, it just makes ‘em jump.”
Foerst closed an astonishingly good February, moving 31 pieces of high-end Sub-Zero product (his usual monthly numbers are 12-15), and credits that dramatic ticket boost to a new display area that’s much more than fancy cabinetry. Mrs. G recently underwent a massive showroom makeover, with a Sub-Zero/Wolf display area called “The Living Kitchen” as its most impressive new feature.