Retail Excellence Winner:: Mrs. G TV and Appliances: A Community-Minded Dealer
Mrs. G stepped out of its comfort zone this year by introducing Serta Mattresses bedding to complement its TV and appliance selection. This new line has proven to be a successful venture.
On top of it all, Schaeffer and the store at large possesses a powerful social media presence, going strong since 2009. Mary Beth Madill, the Appliance Chef, engages the community by posting all of the store’s kitchen affairs on a blog, www.the
appliancechef.com. From recipes to events, Madill offers something for everyone, beyond the limits of the local community.
Schaeffer does the same, engaging the community with a blog devoted to serving shoppers with tips on how to get the best experience with their appliances, news of the company, and anecdotes. She emphasizes the need for good content:
“You can’t constantly bombard them with sale, sale, sale, product, product, product. They want to know about, you know, what’s a great tip on cooking better? What’s a great tip on washing your clothes better?”
Mrs. G sees a bright future ahead as the economy rebounds, and Schaeffer looks forward to further innovation, both online and in-store. n