MSE Audio, parent company of SoundTube Entertainment, Soundsphere, dARTS, Phase Technology, Induction Dynamics, SolidDrive and Rockustics, announces the appointment of Michael Sipe to Vice President of United States Sales and Aja Watson to Customer Relations Manager. Both Sipe and Watson provide years of sales experience to MSE Audio through their new positions.
“We are pleased to announce Michael and Aja’s promotions and applaud them for their success,” said Laura Waldon, President for MSE Audio. “Michael has demonstrated an ability to navigate and succeed in the rapidly changing audio market through his knowledge of the industry, relationships with reps and dealers, and focus on the changing landscape. In addition, Aja has represented strong leadership and organization skills that have helped to shape the Customer Service Department, which continues to provide our customers with reliable, fast and professional service. We look forward to our growth and success through the promotions of Michael and Aja.”
Michel Sipe, Vice President of U.S. Sales, joined MSE Audio in 2017 as the Southeast Sales Director for MSE Audio. As the former Commercial Director of Sales, Sipe has worked with customers throughout Mid-Atlantic and Southeastern US regions with a focus on MSE Audio’s commercial brands, including SoundTube Entertainment, Soundsphere and SolidDrive. Sipe brings extensive sales and product experience as the former Production Manager for Vista Productions, Manager Partner for Fusion Tech Marketing and Western Regional Sales Manager for Allen & Health, Ltd. In his new role, Sipe will lead ongoing sales programs and initiatives for each of MSE Audio’s brands.
“I have enjoyed working closely with and building relationships with our manufacturer reps and dealers,” said Sipe. “I am honored to be selected as the Vice President of US Sales and I look forward to continuing our aggressive engagement at the field level. In my new role, I will remain focused on expanding our network and furthering MSE Audio's position in the marketplace."
Aja Watson, newly appointed Customer Relations Manager, joined MSE Audio in 2008 as an Administrative Assistant and has served the company in various roles throughout the last 11 years. With over 17 years in customer service, Watson has a strong background in problem solving and providing customers with a positive sales experience. As the Customer Relations Manager, Watson will continue harmonizing MSE Audio’s existing customer service and inside sales teams to create positive customer relations, increase MSE Audio’s reach within the market, and build relationships with representatives, dealers and customers.
“I am honored to be recognized for my hard work and dedication to MSE Audio over the last ten years,” Watson said. “We strive to provide our customers with industry-leading customer service, a quality that continues to set us apart from the competition, and I look forward to expanding our customer service and sales departments to continue to provide customers with the quality of service that they have come to know and trust.”
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