MUSIC Group Launches CE Division
The MUSIC Group this week announced the launch of its new consumer electronics division, with Daniel Roe heading it up. The group includes the BEHRINGER, TURBOSOUND, MIDAS, KLARK TEKNIK and BUGERA brands.
“This is a great opportunity for us to leverage the treasure-trove of new technologies we’ve implemented in our legacy brands — and to make that technology available to the home consumer,” MUSIC Group Marketing SVP Costa Lakoumentas said as part of the announcement.
“We toyed with this idea previously with a good modicum of success, but now we’re in it to win it! Having Daniel at the helm, along with his considerable industry expertise and track record, will provide the impetus needed to make MUSIC Group a household name.”